Bondora: Head of CRM & Lifecycle Marketing Remote

Your main responsibilities 🎯

• Own Active Customers and Active Balance per Customer: deliver against quarterly targets for both metrics, using lifecycle, reactivation, repeat-loan, refinancing, and add-on initiatives as the levers under direct ownership. Returning applications, originations, and channel ROAS are the key driver metrics to monitor and influence
• Orchestrate Bondora’s customer-level engagement system: own the data → decision → orchestration → delivery → outcome → data loop across owned digital surfaces, direct messaging channels, paid media audience syncs, and support surfaces.
• Lead and develop the team: coach and lead three team members while remaining a hands-on leader yourself, in line with Bondora Functional Lead’s expectations.
• Drive cross-functional partnerships: acquisition, product, analytics, engineering, legal, risk, and country managers. Drive prioritisation toward decisions.
• Analyse, learn, iterate: feed performance insights back into model retraining, rules tuning, and channel optimisation.

• 8+ years hands-on lifecycle/CRM/retention marketing, fintech or recurring-revenue models preferred.
• Direct experience working a retention function in a scale-up.
• AI fluency: Comfortable using AI tools to improve segmentation, campaign optimisation, workflow automation, and marketing insights, with strong judgment on where human oversight is essential.
• Deep expertise in direct channels (email, SMS, WhatsApp, push) across segmentation, automation, performance optimisation.
• Hands-on with modern automation platforms (Braze strongly preferred; Iterable/SFMC/HubSpot acceptable).

• 🎯 Be part of Bondora’s ambitious journey toward 1BN in revenue – your work will have a real impact.
• 💰 Enjoy a competitive salary and amazing benefits: 5 weeks of vacation, private healthcare compensation, hobby grant, mental health support, share options, and much more!
• 📈 Work in an environment that encourages growth and innovation – with resources and budget for continuous learning.

If you have the guts, ideas, and a team vision, apply now! 

Our hiring process: 

1️⃣ Meet Anna, our Recruiter — your first chat to share your story and ambitions.
2️⃣ Meet Mario, CMO. 
3️⃣ Tackle a home task to showcase your skills.
4️⃣ Complete our personality and logic assessments via Alva Labs.
5️⃣ Leadership interview with Juris and Liisi.
6️⃣ Chat with Olga Kikas, our Chief of People.
7️⃣ In-Person meeting with Mario.
8️⃣ Meet Pärtel Tomberg, our CEO.
9️⃣ 🎉 If the stars align — welcome to Bondora!