Consultancy: Mass Media Campaigns Officer Full Time

Role Purpose

The Mass Media Campaign Officer will lead the planning, coordination, and execution of national mass media campaigns advancing food policy advocacy. The role requires creativity, strategic thinking, and excellent communication skills to shape public opinion, mobilize communities, and influence decision-makers toward evidence-based food policies that protect public health. The Officer will work closely with research, media, and creative agencies to develop compelling campaign content, monitor campaign performance, and ensure the timely delivery of high-quality advocacy outputs.

Key Responsibilities

• Support the design, implementation, and evaluation of national mass media campaigns on food policy, including:
  • Message and concept testing using focus groups or public opinion polls; selection and management of research agencies.
  • Creative development and materials production; selection and management of production agencies.
  • Media planning and placement across traditional and digital channels.
  • Event coordination, including press events, campaign launches, and media engagement.
• Draft and review campaign content, including press releases, statements, letters to the editor, opinion pieces, Q&As, fact sheets, blogs, columns, and web/digital content.
• Build and maintain relationships with stakeholders, including government, civil society partners, and media.
• Lead the hiring, management, and guidance of vendors, including media planners, creative agencies, research agencies, and production companies.
• Monitor campaign rollout, track media placements, and evaluate campaign performance.
• Produce reports, presentations, correspondence, and other materials to support communication and advocacy objectives.
• Support digital advocacy efforts, including campaign-related social media content and engagement.
• Maintain accurate records of campaign activities and ensure timely reporting to donors and management.
• Lead the development of media advocacy strategies that align with organizational policy objectives.
• Provide strategic advice to the advocacy and program teams on leveraging media for policy influence.

Key Deliverables

Deliverables

a. Implement national mass media campaigns on food policy

• Develop key messages and concepts
• Draft press releases for mass media campaigns
• Plan and execute campaign activations
• Draft campaign backgrounders

b. Support the production of materials for evidence-based campaigns for the food policy program in collaboration with in-country partners, including but not limited to:

c. Support partner to manage deliverables by production agency.

d. Keep record of deliverables to ensure deadlines are met

e. Coordinate partner review of materials produced by agency. Keep track of feedback given and incorporated by agency

f. Work with the advocacy team to arrange meetings with government, civil society partners and/or other stakeholders to coordinate strategy, activities and manage relationships related to food policy program in the country

g. Develop multimedia content for web and digital promotion, including but not limited to blogs, video blogs, newsletter write-ups, case studies, etc.

h. Update supplier databases for campaign production and research projects

i. Lead the screening and recruitment of agencies for campaign material production

j. Brief creative and production agencies

k. Monitor and review of creative and production agency deliverables

l. Develop and track campaign key performance indicators (reach, engagement, policy influence indicators) and produce post-campaign learning reports.

Qualifications

• Advanced university degree (master’s or equivalent) in communications, media, journalism, public relations, development communication, public health, or a related field is preferred.
• A first-level university degree (bachelor’s or equivalent) with 7 years of relevant experience may be accepted in lieu of post-graduate certification.
• Strong writing, editing, and storytelling skills with the ability to translate complex policy into compelling messages.
• Strong interpersonal and project management skills, with the ability to juggle multiple priorities and work collaboratively across teams and departments
• Familiarity with Kenya’s media landscape and experience engaging journalists and media outlets.
• Experience working with or managing external agencies (media, creative, or research) to deliver campaigns.
• Proficiency in digital platforms, social media management tools, and content development.
• Strong organizational, multitasking, and coordination skills, with attention to detail and ability to meet tight deadlines.
• Fluency in written and spoken English is required.

Experience

• Minimum of 7 years of progressively responsible experience in communications, media relations, or campaign management.
• Experience in communication for development, health promotion, or public advocacy campaigns is an advantage.
• Proven ability to manage vendors and coordinate multiple partners to achieve campaign objectives.
• Previous experience in NGO, public health, or advocacy settings is preferred.
• Experience in managing media relations, including drafting press releases, handling media enquiries, and representing the organization publicly at events, media appearances, and high-level partnerships
• Non-affiliation with the tobacco, alcohol, food and beverage industries.

Core Competencies

• Ability to translate complex policy and research into clear, persuasive messages.
• Skilled in managing campaigns across media and digital platforms.
• Ability to work effectively with teams, agencies, partners, and stakeholders in a fast-paced advocacy environment.
• Demonstrates commitment to advancing evidence-based policy and public health.
• Strategic communication and storytelling for advocacy.
• Analytical and evaluative skills for data-driven decision-making.
• Influence and negotiation skills in engaging high-level stakeholders.

Tagged as: International Institute for Legislative Affairs, Kenya