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ABOUT LEARNING FOR LIFE (L4L)
The Learning for Life (L4L): Building a Resilient and Responsive Health Workforce in Africa programme, sits within the Institute of Capacity Development (ICD) and is a 4-year programme in partnership with the Mastercard Foundation, which is being implemented in Kenya, Senegal and Zambia during this first phase. The programme focuses on creating sustainable job opportunities, fostering innovation and entrepreneurship, and building leadership capacity in the health sector. The Learning for Life Programme focuses on three key pillars of work: Health Employment, Health Entrepreneurship, and Health Ecosystem. This comprehensive approach aims to improve training infrastructure, increase employment and income-generating opportunities, enhance regulatory frameworks for primary healthcare workers, and equip future leaders with the skills needed to transform healthcare delivery across Africa.
ABOUT THE ROLE
You won’t just write stories; you’ll build bridges between data, human experience, and innovation. You’ll dive deep into the journeys of health innovators and entrepreneurs, capturing not just what they do, but why it matters — to a community health promoter in rural Kenya, to a physiotherapist in Zambia, to a young innovator dreaming of change in Senegal.
You’ll be in a space where you can experiment with multiple formats whether it’s a blog, an animation, a mini-documentary, or a podcast episode; constantly asking, “How can we make this resonate even deeper?”
KEY RESPONSIBILITIES
- Build a Storytelling Strategy: Co-create a living, evolving strategy that positions storytelling as a pillar of our innovation and entrepreneurship work.
- Craft Human-Centered Stories: Transform complex health data, program results, and entrepreneurial journeys into engaging, emotionally resonant narratives that drive action and inspire change
- Experiment Fearlessly: Think beyond traditional formats. Explore visual storytelling, immersive media, social series, or interactive platforms.
- Engage Diverse Audiences: Ensure that every story connects; whether speaking to a frontline health worker, a young innovator, or a policymaker.
- Content Creation: Write, produce, and curate articles, case studies, video scripts, animations, photo essays, blogs, and digital campaigns.
- Channel Management: Work across websites, social media, and external media platforms to spread our stories widely and effectively.
- Creative Direction: Lead creative projects from concept to execution
- Internal Systems: Set up efficient processes for sourcing, managing, and archiving content; making it easy for our stories to live, evolve, and inspire.
- M&E for Storytelling: Track reach, impact, and resonance of storytelling campaigns. Use data to improve future efforts.
QUALIFICATIONS
Education and Professional Qualifications
- Bachelor of Arts or equivalent in Communications, Journalism, Marketing, Business Administration, Public Policy, or related fields
Required Experience
- At least five (5) years of progressive experience in public relations, journalism, corporate communications, digital marketing, or related fields
- Track record of using purposeful storytelling to drive organizational impact and business results.
- Proven experience in storytelling campaigns, preferably in health, innovation, or entrepreneurship sectors
- Superior written and verbal communications skills a must.
- Experience translating technical source material into accessible compelling human stories for a general audience
- Understands storytelling and marketing copywriting trends across varied media types.
- Strong project management skills and attention to detail
- Familiarity with global health or international development preferred
Knowledge, Skills and Abilities
- Creative mindset with the ability to think strategically and execute tactically
- Strong collaboration and interpersonal skills across diverse teams and contexts
- Knowledge of healthcare innovation, entrepreneurship ecosystems, or global health (preferred but not mandatory)
- Flexible and self-motivated team player
Advantages
- Fluency in English required; proficiency in French is advantageous
How to apply
Interested? Please visit our website https://smrtr.io/rn8RB to make your application. Please submit a cover letter outlining your motivation for the role and why you believe you are a strong fit, highlighting your relevant skills and experience. Be sure to include your updated CV, along with a link or portfolio sample of a story or campaign you have developed that demonstrates measurable impact or meaningful audience engagement. Kindly note that the application deadlineis June 02, 2025.
Amref Health Africa does not require applicants to pay any money at whatever stage of the recruitment and selection process and has not retained any agent in connection with recruitment. Although Amref may use different job boards from time to time to further spread its reach for applicants, all open vacancies are published on our website under the Vacancies page and on our official social media pages. Kindly also note that official emails from Amref Health Africa will arrive from an @amref.org address.
Amref Health Africa is committed to safeguarding and promoting the welfare of children, young people and vulnerable adults and expects all staff to share this commitment. Amref Health Africa is is dedicated to diversity and is an equal-opportunity employer with a non-smoking environment policy.
