AHO DEVELOPMENT OF COUNTRY GUIDELINES FOR THE USE OF SOCIAL MEDIA FOR SBC
1. PROJECT OVERVIEW
The use of social media for social behavior change campaigns by governments has accelerated in recent years mostly due to the COVID-19 pandemic. However, there remains a significant opportunity to raise awareness, build capacity, and scale best practices. Creating, maintaining, and monitoring social behavior change (SBC) interventions across digital health platforms does not have commonly recognized best practice guidelines. Moreover, the value of social media within an integrated approach is not fully recognized and many governments see it simply as a tool to issue public health messages.
The project aims to develop comprehensive guidelines for the use of social media in SBC campaigns to improve public health outcomes. The guidelines will be piloted in two countries and scaled up for broader adoption.
2. PROJECT OBJECTIVES
3. SCOPE OF WORK
The project seeks to procure services of an SBC Digital consultant who will provide strategic leadership in delivery of the project scope of work.
4. QUALIFICATIONS AND RELEVANT EXPERIENCE
5. DELIVERABLES AND TIMELINES
The project will be implemented over 24 months (October 1st 2024 – September 31st 2026) with the pilot stage being the longest at six months.
Activities:
Stage 1
Deliverable:
Stage 2
Deliverable:
Stage 3
Scale up and sustainability
Deliverable:
5. COST AND COMPENSATION
The consultant will deliver the assignment as seen above and payment done upon achievement of each deliverable/milestone. Direct project specific expenses (e.g. meeting and travel) will be covered separately on a pre-approved plan.
6. EVALUATION CRITERIA
2. Relevant Experience: 15%
3.Technical Expertise: 15%
4.Stakeholder Engagement: 10%
5.Strategic Planning and Scope Definition: 10%
6.Monitoring and Evaluation: 10%
7.Innovation and Creativity : 10%
8. Reporting and Documentation: 15%
9. Budget Management : 5%
10.Client and Stakeholder Feedback: 5%
Interested applicants should submit the following documents to procurement@psinairobi.org by October 7th, 2024, at 11:00hrs East Africa Time. Please indicate your current county of residence in your CV/cover letter.
Requirements
Tagged as: Kenya, Population Services International
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