To bring the JiKi’ZiNTO brand to life through activations and on-ground engagement opportunities that speak to our core target audience. The selected agency will design and deliver the grassroots strategy, including activations, commuter communication, BTL promotion, and pop-up events across four provinces over a period of four to five months.
Girl Effect is an international non-profit that builds media that girls want, trust and need. From chatbots to chat shows and TV dramas to tech, our content helps adolescent girls in Africa and Asia make choices and changes in their lives.
We create safe spaces for girls, sharing facts and answering questions about health, nutrition, education, and relationships, empowering girls with the skills to negotiate and redefine what they are told is possible “for a girl”.
Our reach is 50 million and counting. And we’re using technology to reach girls at scale so every girl can choose to be in control of her body, her health, her learning and her livelihood.
Because when a girl unlocks her power to make different choices that change her life, it inspires others to do so too. She starts a ripple effect that impacts her family, community, and country.
That’s the Girl Effect.
Girl Effect uses a branded media approach towards delivering behavioural change messaging.
We reach girls across the world, where they are -online and offline, to support them at the critical moments in life when choices around their health, education and economic future need to be made.
We use our expertise in behaviour change science to motivate and equip girls with information and support to help them see a different future for themselves, act on those choices, and drive greater demand for the opportunities and services available to them.
Girl Effect builds youth brands that girls love and trust, reaching girls where they are and creating change. Chhaa Jaa in India, Tujibebe in Tanzania, Yegna in Ethiopia, Ni Nyampinga in Rwanda – these are some of our youth brands. They exist across multiple channels – digital ( Facebook, Instagram, Youtube, Tiktok, Whatsapp), TV, radio, print and offline. Together, these brands reach over 20M girls worldwide.
Girl Effect has been present in South Africa for the last 7 years through its global digital brand ‘Springster’, ( now devolved), and its AI-powered chatbot for girls – ‘Big Sis’.
The program in South Africa was launched as a series of mobi-sites under the Facebook Free Basics program and later pivoted to social media. It has made girl-friendly content accessible to girls for free, reaching 6.1M users across the African continent.
Big Sis, Girl Effect’s chatbot in South Africa, offers girls a virtual friend to talk to about their sexual and mental health concerns and curiosities. Launched 5 years ago, Big Sis has scaled to over 200,000 users, over 4 million messages sent/received and evidenced real-world impact. Girls are better informed about their sexual and mental health and are uptaking sexual health services. Girl Effect’ chatbots around the world have been shortlisted and awarded multiple awards, notably, Big Sis has been recognized as a finalist in the Fast Company 2022 World Changing Idea Award, was shortlisted for the 2022 GLOMO Award in the category of Best Mobile Innovation for Emerging Markets.
Girl Effect has the opportunity to bring hope and inspiration to an entire generation of South African youth. We are building a national-scale youth brand that will help young South Africans to rise and take charge of their dreams, take different actions and make better choices about their sexual health and economic prospects.
This brand will come to life with a mix of content, music, social and digital tools created to inspire, inform, equip and prepare young people for the future. An entire ecosystem of products – ranging from social media content, web series, a radio drama, on-ground ambassadors, chatbot, a network of call centre operators, murals, billboards etc. – will potentially live within this brand. The brand will connect to young people through multiple touchpoints, becoming an entity larger than the sum of its parts.
These touchpoints will be designed to reach our target audience where they are, forming an ecosystem of products around them that stays with them and propels their journey from awareness to engagement and contemplation to making informed choices about their health, education, and financial future.
Girl Effect is looking for an Activation Agency to support us in building an on-ground strategy and leading in the production of on-ground events for the JiKi’ZiNTO programme. The expected duration of the activation rollout is 4-5 months and will span across 4 provinces. The core of the activation activity is geared towards reaching black and coloured marginalized young people between the ages of 18 -24 with a focus on young women.
The scope of work would include:
The selected activation agency will be responsible for developing, executing, and measuring the following key activities:
The agency must be based or have substantial operations in South Africa and must be conducive to working with teams in the UK, Sub-Saharan Africa, and India. The Assignment is to be carried out in South Africa.
The agency will have a primary point of contact with our Create and Programs Team. The language of the materials and reports shall be English. The contract supervisor shall approve all deliverables submitted by the agency before any payment is made.
Skills and expertise:
Attitudes we are looking for:
Your proposal, should you be interested (Max 10 pages), should cover
Technical Proposal
Financial Proposal
In the proposal, the bidder must demonstrate an understanding of the requirements described in the RFP and demonstrate how the bidder will meet the requirements of the evaluation criteria.
Technical and Financial proposals will need to be submitted as separate documents. Financial bids will not be opened until the technical evaluation and then only for those proposals deemed qualified and responsive.
GE is not liable for any cost incurred during the award/contract preparation, submission, or negotiation of the award/contract. All submitted documentation and/or materials shall become and remain the property of GE.
VALIDITY of the proposal shall be for 90 days from the date of bid closure.
The criteria against which proposals will be evaluated are listed below.
Technical Evaluation
Financial Evaluation
All materials/documents arising from this consultancy work shall remain the property of Girl Effect.
Girl Effect South is obliged by the South African tax authorities to ensure all taxes are charged where applicable. Applicants are advised to ensure that they have a clear understanding of their tax position regarding provisions to South African tax legislation when developing their proposals.
GE reserves the right to determine the structure of the process, the number of short-listed participants, the right to withdraw from the proposal process, the right to change this timetable at any time without notice and reserves the right to withdraw this tender at any time, without prior notice and without liability to compensate and/or reimburse any party. GE shall inform ONLY successful applicant(s). The process of negotiation and signing of the contract with the successful applicant(s) will follow.
Please note: We will evaluate only proposals submitted following the application process outlined in the TOR and using our specified email address ([email protected]).
You may be required to undertake safeguarding checks. Shortlisted consultants will be assessed on our organizational values at the interview stage. The successful consultant will be expected to adhere to our safeguarding policy. We encourage you to read and understand our safeguarding policy, the executive summary of which can be found Here. We have zero-tolerance for all forms of violence against children, beneficiaries and staff.
Girl Effect Services is committed to equal opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender, gender identity or expression. We are proud to be an equal-opportunity workplace.
We are committed to building an organization that is increasingly representative of and works extensively with the communities that we serve. To this end, due regard will be paid to procuring consultancy service organizations and individuals with diverse professional, academic and cultural backgrounds.
Please submit proposals, as described above, to [email protected] by 21 November 2024, 5:00 pm SAST latest. Please clearly mark your email with the subject ‘Activation Production Agency: South Africa‘.
Tagged as: Girl Effect, South Africa
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