About Me

Communication specialist with a proven track record in effective copywriting and editing and a strong commitment to supporting economic and social development.

KEY SKILLS

* Strategic consultancy – work with clients to identify and agree marketing & communication goals; conduct situational analysis; recommend and implement practical strategies to successfully meet client’s aims;

* Research, analysis, technical copywriting and editing – understand and respond to assignment briefs; critically review existing content; gather and synthesise information from research material, field research, evidence and impact assessments; identify key messages and impactful content for key stakeholder groups; liaise with colleagues to define and plan copywriting activities; create targeted content as per briefs across online and offline media and review performance;

* Professional and flexible approach within international and multicultural environments – significant experience of working with wide range of stakeholders, within client organisations and research, finance, corporate, tech, government and NGO sectors.

WORK EXPERIENCE
Nov 2019                          Copyeditor, Oxford Policy Management
* Proofing and copyediting DMAC Toolkit – Unleashing the power of data to transform your business

Oct 2019 – Feb 2020      Copywriter and editor, launch of Tanzanian Financial Services Registry
Bank of Tanzania, Tanzania Insurance Regulatory Authority, Tanzania Co-operative Development Commission, Capital Markets and Securities Authority

* Copywriting and editing charter documents, promotional and awareness-raising material, social media, press and speech for Deputy Governor of the Bank of Tanzania

Jul 2017 – Jul 2019         Copywriter and editor, FinScope Tanzania 2017
Bank of Tanzania, Ministry of Finance & Planning, National Bureau of Statistics

* Copywriting and editing award-winning national financial inclusion study report, regional and farmers’ reports, speeches for Governor of the Bank of Tanzania and Swedish Ambassador to Tanzania, press articles, online content and FAQs

Nov 2016 – present   Communications consultant, FSDT
Dar es Salaam, Tanzania

* Provide professional copywriting services to write, proof and edit Annual Reports, research reports, case studies, social media, press releases, web content.

Mar 2017 – Sep 2017    Marketing & Communications Consultant

Vétérinaires Sans Frontières (VSF), Suisse

* Reporting to the Executive Director and VSF Suisse board members, 7-month project to develop VSF Suisse’s Marketing and Communications Concept to support work in West Africa and Horn of Africa

* Liaise with field offices and partners to develop 5-year organisation-wide strategies for

§  Donor and partner acquisition and retention

§  Improved awareness of VSF’s work and expertise among key partners and supporters

§  Reaching core audiences using targeted cost-effective channel

Jan 2017 – present         Trustee, FMCH UK and Nov 2011 – Dec 2016           Director, FMCH Indonesia

With specific responsibility for fundraising and communications, Foundation for Mother & Child Health, UK

* Develop and lead organisation’s communication strategy including online communication

* Copywrite web content, grant proposals, email marketing, articles and press releases

Jun 2010 – Oct 2011           Communications Project Manager

CARE International, Middle East and Eastern Europe, Cairo, Egypt

* Develop and manage re-launch of www.care.org.eg

* Create and manage web content and email marketing campaigns

Aug 08 – May 2010           Communications & Fundraising Project Manager

Community Services Association, Cairo, Egypt

* Develop and manage corporate sponsorship

* Lead online strategy, launch www.livinginegypt.org and write and manage email campaigns

Aug 03 – Apr 06               Marketing and Communications Consultant

Design Council, London UK
*  Develop and manage corporate, partnership, online and advocacy communication strategies.

* Develop research programme for partners and customers

Apr 02 – Feb 03               Volunteer

American Research Centre in Egypt, Cairo Egypt

* Provide research, publishing and fundraising support across organisation.

Sep 00 – Mar 02             Head of Friends Organisation

Royal Academy of Arts, London UK

* Develop and manage 5-year individual fundraising plan to raise over £4m annually

* Manage Membership and Marketing team of 13 staff and 60 volunteers

May 97 – Jul 00               Head of Marketing, Barbican Centre, London UK

Apr 94 – Apr 97                Marketing Officer, The Royal National Institute for Deaf People (RNID), London UK

Jun 93 – Apr 94               Marketing Manager, Dacorum Pavilion, Herts UK

Aug 88 – Jun 93               Marketing Officer, Sadler’s Wells, London UK

QUALIFICATIONS

May 03 – Oct 2011            Masters in Global Programme in Development Management, Open University, UK

Sep 95 – Jun 96                   Chartered Institute of Marketing Diploma (with credit)

Sep 84 – Jul 88                    BA (Hons) in French and Economics, London Metropolitan University

Sep 77 – Jun 84                  10 O-Levels and 3 A-Levels

WORK-BASED TRAINING AND OTHER SKILLS

2010-2013                          Intermediary Arabic and Basic Bahasa Indonesia

2006                                    Internship at Overseas Development Institute, London

1997                                    Project Management: Kepner Tregoe

LANGUAGES
English (mother tongue), French (professional), basic Bahasa Indonesia and Arabic (basic)